How did the N95 affect Nokia’s strategy?
April 25, 2008 by Meraj Chhaya
Filed under Nokia, Reviews
Among us mobile bloggers, we have been discussing how the N95 affected Nokia, the good and bad ways. Of course this is the fruit from a conversation started by one of the respected Symbian-Guru members, Rita El Khoury, better known as Dotsisx.
The whole debate started in Jaiku as an inspiration for one of Dotsisx's posts, and it developed since by including posts from people from all around the blogosphere, including me. The discussion had gone so big that Dotsisx decided to divide her post in two, so for now we only have the expected Part 1 of "Did the N95 kill Nokia or Revive it?". I most definitely can't wait for Part 2, so go over to Symbian-Guru and post your thoughts or elaborate your thinking in the Jaiku itself, and let us know what's your mind as well. Here's the link for Dotsisx's post, our Jaiku, Nokia Conversations's post, and I leave you with the input I had given:
It all started with Nokia producing more and making the consumer want more. The N95 didn't kill or revive Nokia, it was way back this happened, and one device which surely revolutionized the need of improvement was the N93. It is no lie to anyone that we were all waiting for that metamorphic "high-resolution" camera device, and it showed the mobile phone industry that Nokia can do anything in any form. It did the same in the N73, although some pieces were missing. This showed that Nokia was evolving with every phone it released, and who was very excited about this? Us, the internet community. We provided answers to Nokia on how to capture the regular user, we simply had to name the components, and Nokia had to choose the design. The launch of the N95 said exactly that, it looked like a simple camera improvement from the N93 and the addition of a GPS, but in fact, it opened a new frontier for Nokia. All these devices kept on showing innovation and improvement, and this makes the consumer want exactly that, and this is the reason why the N96 is a "disappointment", while it's sort of a refinement from the N95. The "crowd" is now always expected to see something better from Nokia, simply because Nokia got them used to it, and now when there's no breakthrough, everyone feels like Nokia missed out on something. A S60 Touch UI was expected, not because of the touchscreen, but simply because it's something completely new. Nokia won out of this, as it gets everyone talking and expecting a technological revolution, and by frequently releasing phones which are such revolutions (N93, N95), it makes sure people stick to Nokia, and always wait for something better. Consumers just have to be patient. Was the N95 released in the right time? Yes, there could have been a larger time gap to allow the N93 to sell, but that might not have been possible as it was ugly and not everyone would carry a brick in their pockets just for the features.








Comments
Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!