After rumours that the Christian Dior would be released next week, Wall Street Journal announces details on this exclusivity. The price will be around 3500US$ to 5000US$.

“In the same way that we have developed our watch and jewelry lines, we want to increase sales with the phone,” Dior Chief Executive Sidney Toledano said in an interview.

“What really convinced us was seeing the attention people in emerging markets pay to buying a phone, by selecting the color and design,” said Mr. Toledano. In Europe and the U.S., in contrast, phones are seen as more disposable commodities, he said.

ModeLabs will be the manufacturer of the phones, as it is usual for limited edition expensive phones, such as the Hummer phone, MTV3.3, etc. They expect the sales to reach 10000 this year, and in the longer term, exceed 200m US$.

Source: The Wall Street Journal via Thumb Report