Motorola has made an investment in Amobee Media Systems, a company which focuses in advertising solutions for mobile operators, but the financial terms of the investment were not disclosed, not even the percentage that Motorola has acquired.

Amobee Media Systems targets mobile phones in forms of videos, music, messaging, games and WAP, using a single, telco-grade ad-serving infrastructure. The company is dedicated to mobile operators, rather than to manufacturers, therefore Motorola will have to tweak the company’s strategy in order to play along Motorola’s needs.

The company enjoys investments from Cisco, Motorola, Telefonica and Vodafone, as well as financial backing from some of the biggest names in venture capital: Accel Partners, Globespan and Sequoia Capital.

The press release is available after the jump.

Motorola, Inc. through Motorola Ventures, its strategic venture capital arm, today announced that it has made an investment in Amobee Media Systems, a leader in advertising solutions for mobile operators. Financial terms of the investment were not disclosed.

The Amobee Media System can dynamically insert targeted, interactive advertisements into all types of mobile entertainment and communication channels, including videos, music, messaging, games and WAP, using a single, telco-grade ad-serving infrastructure. The System offers mobile operators a new revenue stream by delivering one unique entry point to agencies and advertisers who wish to buy, deploy and monitor campaigns across all mobile channels, while providing the most relevant advertising experience to mobile customers.

“Mobile advertising is rapidly emerging as a key enabler for consumer adoption of the mobile internet and media and Amobee is leading that charge,” said Reese Schroeder, Managing Director, Motorola Ventures. “We see tremendous growth for new, compelling applications and services across consumer segments and product lines, in particular when we can provide flexible business models and options for our carrier partners and consumers, similar to those currently experienced on the web. Working with Amobee will allow Motorola to drive greater adoption of these new services.

“Research has shown that the ‘user-paid’ model is one of the key barriers to the growth of mobile data consumption and revenues,” said Zohar Levkovitz, CEO of Amobee. “As the mobile phone is fast becoming a media channel, Amobee’s ad-funded model works to bridge the gap between device manufacturers, operators, and advertisers, creating value for all stakeholders through increased data consumption and greater revenues.”