Apple has included rejection letters between developers who are applying to have an application in the Apple App Store in their Non-Disclosure agreement. This comes as a measure to contain media coverage of useful applications that are rejected with no justification whatsoever.

The most recent case reported by the media was that of the "Pull my Finger" application, which is an application as useful as the Koi Pond application, that allows a user to stare at a pond with fish swimming in it, and it has been a top seller, and even though it is of "limited functionality" it has not been banned from the store.

Apple is becoming less and less developer-friendly with these kinds of bans, resulting in most users having to jailbreak their devices in order to install applications, and with others buying mobile phones that have software which is not as restricted. Very soon the market will be inundated with phones ran on Google Android and Symbian Foundation operating systems, which are open source, and these will offer an even great choice of applications. It's time Apple woke up.

[via Pocket-lint]