DALLAS, USA- After soaking in the market success of the iPhone 3G S, AT&T is now turning its attention to other platforms to penetrate the niche markets of competing platforms. While Windows Mobile 6.5 has been a regular with major manufacturers and carriers, the network seems to have waken up to the existence of this latest platform with the official launch of the HTC Pure, AT&T's version of HTC Diamond2.

Also on the line are QWERTY-sliders Samsung Flight, Pantech Reveal and touchscreen device Samsung Mythic to beat the offerings from competing service providers. AT&T's HTC Pure

Image courtesy of MobileBurn

AT&T officially announced the availability of the carrier's first device to be powered by Windows Mobile 6.5, the HTC Pure.

The device is based on HTC's Touch Diamond2 and is equipped with quadband GSM connectivity, a 3.2" resistive touchscreen with a resolution of 800x480 pixels, a 5 megapixel camera with autofocus and capable of image capture as well as video recording, A-GPS, Bluetooth, microSD memory card support and microUSB connectivity.

The smartphone is powered by the same Qualcomm MSM7201A 528MHz processor that powers the present corp of smartphones from the Taiwanese manufacturer.

Although it runs on Windows Phone, the device comes pre-loaded with HTC's TouchFLO 3D interface and Microsoft's new Windows Marketplace application store, which bills purchases directly to the user's AT&T phone bill. The latest version of Internet Explorer for Windows Mobile also comes pre-installed, which, in addition to the Opera browser that is pre-installed, offers users a full desktop-like web browsing experience - including Adobe Flash support.

The HTC Pure has been conveniently priced at US$149.99 with a new two-year agreement, after a US$50 rebate.

Pantech Reveal

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The 3G-capable Pantech Reveal is the latest addition to the list of messaging phones from AT&T.

The handset is a slider with a standard numeric keypad that slides open to reveal a full QWERTY keyboard. The quadband GSM device features a 2.2" screen along with a 1.3 megapixel camera, A-GPS, Bluetooth, microUSB and microSD memory card slot.

The device is also preloaded with AT&T Navigator for turn-by turn directions, along with AT&T's new mobile browser, a faster web browser application for feature phones that includes bookmarks, location-aware search results, and the latest news headlines.

The Pantech Reveal has been available from the October 18 in red and blue.

Samsung Mythic

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Targeting to cash-in on the increased popularity of touchscreen phones in the market, AT&T has announced the Samsung Mythic, a basic feature phone with a 3.3" touchscreen display. The device is devoid of any hardware keypad, relying solely on the virtual keyboard for messaging and other routine activities.

The Mythic is preloaded with Samsung's highly customizable TouchWiz user interface, along with AT&T's new mobile browser service for feature phones that gives easy access to bookmarks, location-based search results, and headline news. Other AT&T services such as Navigator, Social Net come pre-installed as well.

The Samsung Mythic will be available in black from November.

Samsung Flight

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Another addition to the QWERTY family of AT&T is the Samsung Flight, a full-QWERTY slider phone with a touchscreen display. Details on the Flight are scarce, but it is known that the device will be pre-loaded with AT&T's new mobile browser.

Though pricing and exact availability for the Samsung Flight have not yet been announced, the device is widely rumored to be hitting the shelves in the last week of November.

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