I didn't even know there were so many athletes in the Olympics. Samsung just gave away 1000 phones to the Olympics team, 600 for athletes, 400 for coaches and other staff. Those phones aren't going to last long if the "phone-throwing" game is played in the Olympics.

Samsung is from South Korea, but gives the phones to China, so obviously this isn't any patriotic sign, but it's to secure the use of Chinese Olympic symbols and people for marketing. This couldn't enough to seal the contract, so an estimated US$20 million to US$35 million were sponsored to the team.

A Samsung G618 Olympic phone was given to each one of the participants, but there were expected to be 15000 handsets to be delivered, of which the F268, M128, and F480. You can always see the '8' digit there as it's the opening day of the tournament, 8 of August.

Apart from the China team, Samsung has sealed a contract to secure the Olympic symbols use until 2016.

Source: Unwired View, Forbes