Nokia has implemented Location-Based Services in its mobile advertising agency platform. The offering, Nokia Media Network's Metro Targeting, will be available to advertisers in 10 major metro areas of the United States, including Atlanta, Boston, Chicago, Dallas-Ft. Worth, Los Angeles, Minneapolis-St. Paul, New York, San Francisco-Oakland-San Jose, Seattle-Tacoma, and Washington.

The manufacturer wishes to reach a global audience of 3.3 billion consumers with its Nokia Interactive Advertising, through the Nokia Media Network and Nokia Interactive Solutions.

"The ability to target mobile ads to specific metro areas makes local advertising a reality on the mobile device," said Tom Henriksson, head of Nokia Interactive Advertising. "This is particularly compelling for advertisers that want to leverage mobile for local promotions and regional advertisers that want to reach their core customer base. And, in an election year, when other forms of local media are saturated with political advertising, mobile is now a viable, uncluttered medium for reaching key segments in specific geographies."

Location-based services will enabled not only advertisers to correctly reach the consumer, but also for the consumer to receive proper advertisements, obviously based on the location. For example, when walking inside a shopping mall's restaurant are you might receive special offerings from McDonald's. Nokia Media Network will have to study consumer behaviour so that the advertisements cannot be exaggerated, which will result in consumer decline, if they feel uncomfortable with the excessive advertisement.

[via Cellular-News]