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With over 145 million Walkman Series phones sold, Sony Ericsson affirmed it maintained leadership in the music phones' industry.
Nokia has their own music series, XpressMusic and Music Edition N-Series but according to Sony Ericsson, they were left behind.
In total, Sony Ericsson sold over 100 million handsets in 2007.
“Sony Ericsson finished a very good year, which highlighted how the company has strategically positioned itself to capture market share with an expanded product portfolio. Investments are being made in both R&D and brand building, to deepen the portfolio and strengthen Sony Ericsson’s presence in new and developing markets around the world. Our target remains to become one of the top three players in the industry, and the momentum we established in 2006 and 2007 makes this a realistic and achievable ambition,” said Dick Komiyama, President of Sony Ericsson.
Here is the official data from the financial achievements of Sony Ericsson:
16 January 2008 Q4 Highlights:
- 18% increase in volume year-on-year
- Continued market share gains and profitable growth
- Continued investment for the future
2007 Highlights:
- Over 100 million units sold – more than double global market growth rate
- Margins remain strong as company shifts to broader portfolio
- Unit growth underpinned by increased sales of lower priced phones
- 145 million music enabled phones sold to date, of which 57 million were Walkman® phones – maintaining leadership in music
The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the fourth quarter ended December 31, 2007 is as follows:
|
|
Q4 2006 |
Q3 2007 |
Q4 2007 |
2006 FY |
2007 FY |
|
Number of units shipped (million) |
26.0 |
25.9 |
30.8 |
74.8 |
103.4 |
|
Sales (Euro m.) |
3,782 |
3,108 |
3,771 |
10,959 |
12,916 |
|
Gross Margin (%) |
29.0% |
30.7% |
31.8% |
29.1%
|
30.6% |
|
Operating Income (Euro m.) |
484 |
393 |
489 |
1,257 |
1,544 |
|
Operating Margin (%) |
12.8% |
12.7% |
13.0% |
11.5% |
11.9% |
|
Income before taxes (Euro m.) |
50li2 |
384 |
501 |
1,298 |
1,574 |
|
Net income (Euro m.) |
447 |
267 |
373 |
997 |
1,114 |
|
Average Sales Price (Euro) |
146 |
120 |
123 |
146 |
125 |
SOURCE: SONY ERICSSON
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