Just like Nokia, Sony Ericsson is set to battle on the almost-saturated online music store market. The company has a lot of success with their Walkman music phones, and marketing the service correctly could bring in just the right amount of consumers.

Nokia Music Store has opened in about 12 countries, and the number is set to increase gradually. Sony Ericsson will have a tough time catching up, unless they deploy a global technique and not individual. Providing each country with their own music is more profitable, but it consumes time, and time is money.

Sony Ericsson’s marketing director, David Hilton, told the Mobile Today website: ‘We’ve approached and had discussions with all the operators, and a number of those talks are still ongoing. It’s a good commercial opportunity.’

The Music store will be integrated in the PlayNow service, but with many operators such as O2 and Vodafone launching their own stores, it will be tough to play in this market. LG is also set to play in the market, with its MusicStation Max online music store for mobile phones.

[via Mobile Today]