Universal Music Group International Chairman/CEO Lucian Grainge was at Nokia World to launch the program with Nokia. "It’s fantastic to work with Nokia on Comes With Music," said Grainge. "We feel it’s an innovative way for people to discover and enjoy new artists, while at the same time having access to the amazing depth of the Universal catalog. Comes With Music allows our artists to reach new audiences in a very easy and affordable way."

The service competes against Vodafone’s Omnifone’s MusicStation, while LG announced that it will soon offer such a service. There has been much speculation on Apple’s iTunes offerings that it might offer a similar service that might increase sales in iPhones and iPods. However, Apple is only offering $20 per device to the labels, delaying negociations, as where Nokia offers $80 to the labels for each phone that incorporates the campaign.

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Source: MobileToday