South Africa’s Portuguese-chicken fast food restaurant chain Nando’s has began a mobile service with Digital Mobile to drive customer innovation with the use of mobile marketing.

The ‘MobiZone’ concept allows customers to find their nearest franchise, download menu’s and even enter and participate in competitions all via a mobile phone.

Users need to SMS the word ‘Nandos’ to 32141 and from here they are sent a website link that allows them to download relevant Nando’s information directly onto their mobile phones. This approach ensures that no matter where a customer is based, whether there is an Internet connection or not, they can access up-to-date information on the franchise.

The press release is available after the jump.

Picture: Londonderry NH net

Source: BizCommunity

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