BASKING RIDGE and NEW YORK, USA - The continuing launch of the BlackBerry Storm2 has the creative juices flowing in the advertising world. Its new video spot was impressive, thanks to the amount of work that went into it.

Steve Hall at expert website AdGrabber was amused as well, explaining all the detail and computer generated graphics that are part of the production.

What really happens is the “perfect storm” erupts giving birth to the BlackBerry Storm2. The play on words and the latitude that the storm theme brings to the marketing effort should bring more attention grabbing ads like this to us. The Storm has some competition with the near simultaneous launch of the Droid and the ever-present iPhone.

Looking forward to more entertaining advertising from RIM, Motorola, and Apple, we should expect an ad war.